01The living digital footprint for business

The world moves.Your business should know what it means.

Every business runs on timing. GraniteAI connects the data inside your business with the signals moving your market, building a living digital footprint the AI tools your team already uses can reason over.

Marketing is the first live application. The same record is built to improve decisions across sales, inventory, operations, and risk.

See it for my businessSee what is live today
01

Business data. Work, reviews, systems and outcomes

02

Market signals. The forces moving demand, cost and risk

03

Living record. Context the AI you use can reason over

02The missing context

Your systems know parts of the business. GraniteAI builds the whole record.

HubSpot knows the pipeline. Inventory knows what is available. Accounting knows revenue and margin. Reviews know what customers experienced. Your team knows what happened in the field.

Each view is right. The missing asset is the record that connects them.

One connected record
03Mica

The right signals depend on the business.

Mica maps industry, NAICS classification, geography, services, customers, and economic exposure to the forces that can change demand, cost, capacity, inventory, or risk.

NAICS 238160

Roofing contractors

Project demand, job timing and material pressure

Relevant signals
Storm alerts
HELOC rates
Lumber and copper costs
Permit activity
Business systems
HubSpot pipeline
Job schedule
Purchasing
Decisions affected
Reopen delayed projects
Stage crews
Buy materials
World dataIndustry relevanceBusiness action

A signal matters when it changes a decision.

04Signal + outcome

Signals become intelligence when they are tied to what happened next.

A market event gains meaning when it is joined to pipeline, inventory, operations, and financial outcomes. GraniteAI keeps the signal and the response on the same clock.

We stop asking what usually happens. We start measuring what happens here.

01Illustrative workflow

Signal

A HELOC rate change enters the market record.

02Illustrative workflow

Lag

GraniteAI keeps time while HubSpot and operating systems change.

03Illustrative workflow

Outcome

The response is joined to the original signal and retained as evidence.

05The first application

The footprint starts paying for itself through marketing.

Mica uses business identity, work, reviews, geography, seasonality, publishing history, and live local weather to create and publish an on-brand post every day.

Humid lobby by eight? Posted the week humidity hit the offices, slide 1 of 3
Humid lobby by eight? Posted the week humidity hit the offices, slide 2 of 3
Humid lobby by eight? Posted the week humidity hit the offices, slide 3 of 3
1 / 3

Cleaning companyHumid lobby by eight? Posted the week humidity hit the offices

Lake season opened. So did the coverage conversation, slide 1 of 3
Lake season opened. So did the coverage conversation, slide 2 of 3
Lake season opened. So did the coverage conversation, slide 3 of 3
1 / 3

Insurance agencyLake season opened. So did the coverage conversation

A summer teen driver question, posted in season, slide 1 of 3
A summer teen driver question, posted in season, slide 2 of 3
A summer teen driver question, posted in season, slide 3 of 3
1 / 3

Insurance agencyA summer teen driver question, posted in season

01
Business factsIdentity, work, reviews and services
02
Local weatherOfficial conditions and named alerts
03
Published actionA timely, quality-reviewed post
04
Dated memoryWhat published, when and what followed

Marketing funds the first mile. Every run adds context, action, and history to the larger business record.

06One record. Many decisions.

Every operating function gets better context.

One record can answer different questions because every answer begins with the same identity, evidence, timing, and history.

HubSpot stage historyMarket signalPrevious response lag

A ranked follow-up list with the change and evidence attached.

07Use the AI your team already knows

Ask the business, not another dashboard.

ChatGPT or Claude supplies the reasoning. GraniteAI supplies the identity, evidence, timing, and history required to make that reasoning useful.

Data sources
Website
Google profile
Services
Brand voice
HubSpot
Inventory
Accounting
Schedule
Weather
Rates
Materials
Local development
Published actions
CRM changes
Outcomes
Decision history
Inside the businessOutside the business
Living digital footprint

Who the business is and what it can truthfully claim

Observed + owner confirmed
Business context attached
Your question

Which HubSpot opportunities should sales reopen this week, what signal changed and what evidence supports the recommendation?

01

Market changeHELOC rate moved this week

02

Business stateDormant roofing opportunities in HubSpot

03

Measured historyPrevious response followed after a two-week lag

Evidence-backed answer

Revisit the delayed roofing opportunities whose financing objection is now changing. Start with the accounts that previously moved within the measured response window, then confirm project timing with the owner.

08The dataset is time
Day 1Year 1Year 2Year 3
Start now1,095 recorded days
Start laterHistory unavailable
Permanent gap

Your next AI tool should inherit your business.

Who you are. What you sell. What customers value. What has happened. What is changing outside the company. What worked before. What is true now.

Software can be bought later. History cannot.

GraniteAI builds that living record and keeps it current.

Show me my business footprint