Done-for-you social media

Your business posts every day. You never touch it.

Mica is done-for-you social media management for local service businesses. It writes every post, pairs it with studio-quality photography, and publishes to Facebook and Instagram daily after a quality review. Send your own photos when you have them. Mica keeps the feed full either way. No calendar, no approvals, no scramble.

See a sample for your business Start free
Set up in under a minute. Already running for New Hampshire businesses.

You know you should be posting.
You haven't in three weeks.

Not because you are lazy. Because customers, your team, the schedule, and the work in front of you come first.

Being on social is part of running a business now. It is how you stay in front of people, stay top of mind, and look current and busy. Most people see you in the feed first, then look you up, then reach out. Go quiet and that chain never starts. The businesses showing up every day are the ones getting noticed.

Mica takes social off the list without making you manage another vendor.

How it works

Three steps. You are in one of them.

Hand it to us once. We run it from there. The work stops being yours.

STEP 01

Build the source of truth.

Connect your accounts and point us at your website and services. Setup takes about a minute, and you can refine the brand profile any time.

STEP 02

Send a photo whenever you want.

Job shots, team photos, before-and-after work, or nothing at all. Mica creates its own on-brand photography either way, so the daily rhythm never waits on you.

STEP 03

We review and publish.

Facts, voice, image quality, and generic phrasing get checked before anything reaches Facebook or Instagram.

You are not the scheduler. You are the source of truth.
What you get

A post every day. More when you send photos.

A daily rhythm that does not depend on you remembering to do anything.

Base rhythm

A fresh post every day.

Written and designed in your brand, with original photography Mica creates for the day's topic. The feed never has a quiet week, even when you send nothing.

As you send

Every photo becomes a post.

Send a shot from the truck, the chair, or the job site. It gets written up and published within a day.

Send us nothing for a month and your feed still fills, photography and all. Send a photo and it becomes a post within a day.
Real posts published this week for New Hampshire customers like Aron Compton Insurance and Olera Cleaning. The auto body card is a sample we drafted. Every image is studio-grade and built for the post, nothing for you to shoot or send.
9:41
G
GraniteAIAI news, every morning
···
GraniteAI daily news carousel 1/10
GraniteAI Four AI stories that mattered today, four sharp takes.
2 hours ago
9:41
O
oleracleanCommercial & turnover cleaning
···
Olera turnover-cleaning post with a generated lobby photo and the headline Five hours to reset it all 1/5
oleraclean Five hours to reset the whole place. Room by room, photo-logged, guest-ready before the next check-in.
23 hours ago
9:41
C
coveragebycomptonLocal insurance · Bow, NH
···
Aron Compton State Farm auto-insurance post with a generated photo of a car in a New Hampshire driveway and the headline Covered before the drive 1/5
coveragebycompton A new home, a new driver, a growing family. Coverage that fits your life, from a local NH agent.
23 hours ago
9:41
S
summitautobodyCollision & paint · Manchester, NH
···
Auto body shop post with a generated photo of a freshly repaired sedan inside a collision shop and the headline Looks like it never happened
SSummit Auto Body
Collision & paint

Looks like it
never happened.

1/5
summitautobody Bumper, quarter panel, and a color match you will not catch in daylight. Most insurance jobs back in your driveway within the week.
Sample · drafted for a Manchester shop
Held to an agency standard

If it would embarrass a good agency, it does not go out.

The worry is fair. Done-for-you social can read cheap, generic, or wrong about your business. Mica is built around preventing that failure.

Before a post ships, it must pass five checks: correct facts, right service area, real brand voice, usable image, and no stock phrasing. Failed posts get remade before they reach the calendar.

A post only goes out if it could have come from a good agency.

You do not approve each caption. The review layer carries that burden for you.

Yes, Mica uses AI. You do not operate it. We use it to draft, format, and review posts against your brand profile. The service you buy is a published feed, not a tool to manage.

Pre-publish review

Thu · 7:58 AM
On brand voicePass
Factually correctPass
Image qualityPass
Generic phrasingRemade
Caption rhythmPass
Could a good agency have shipped this?Yes
The calm

Open it to confirm the work is handled.

Days ahead, already covered. Photos you sent, already on the way out. Facebook and Instagram moving without a calendar you have to manage.

Most weeks, you will not need to open it at all.

The alternative

Three ways to keep a feed alive. One runs itself.

Most owners have already tried the first two. Here is the honest version of each.

Doing it yourself

Free, and the first thing to slip
  • Posts go out only when you remember.
  • Captions and design eat the evening.
  • The feed goes quiet the week work picks up.

Hiring an agency

$2,500 to $5,000 a month
  • Photo shoots and content requests land back on you.
  • Every post waits in an approval queue.
  • Most of the work stops at "ready for your review."

Mica

$299 a month
  • A new post every day, photography generated for you.
  • Checked for facts, voice, and quality before it ships.
  • No approvals, no calendar, no logins to manage.

Running a car dealership? Your math is different — live inventory, advertising law, brand rules. See Mica for Dealers below.

Who it's for

Built for service businesses with real work to show.

Best for local operators who want consistency more than viral content.

Cleaningresidential & commercial
Landscapinglawn, design, snow
Contractingremodels & trades
Clinicsdental, vet, med
Gyms & studiosgroup & one-on-one
Salonshair, nails, lash
Best fit
Cleaning, landscaping, contracting, clinics, gyms, studios, salons, insurance offices, and home services. Auto dealers get their own tier — built on live inventory.
Visual work. Local trust. Steady operations.
Daily
Base posting rhythm
0
Caption approvals required
Fit
Not for approval-heavy brands
Proof
Real posts reviewed on request
What sets Mica apart

What looks simple is built from 80+ business signals.

Mica does not ask for a prompt and hope. It builds a tenant profile: ICP, objections, service lines, buyer segments, proof, voice rules, banned claims, cadence, season, climate band, model routing, QA gates, publishing rules, and performance reporting.

Here is the anonymized comparison buyers need to see.

Agency thinking. Software economics.
Capability What the system must know or do before a post ships.
Mica Full autonomous engine
Traditional agency Manual service, slower economics
Cheap tool Scheduler or generic AI helper
80+ point tenant profile
Full
Reduced
Minimal
ICP, objections, and buying triggers
Full
Discovery notes
No
Buyer segments tied to service lines
Full
Manual
No
Proof bank with allowed claims
Full
Manual
No
Forbidden claims and banned phrases
Hard gate
Reviewer memory
No
Brand voice rules and gold-standard samples
Full
Style guide
Template tone
Service area and local market context
Full
Account knowledge
No
Publish-date season and climate band
Full
Occasional
No
Holiday and event awareness
Full
Planned
Calendar only
Cadence lanes and topic rotation
Full
Manual calendar
Queue
Anti-repeat memory
Full
Human memory
No
Model-routed strategy, writing, judging, revision, and QA
Full
Human team
One prompt
Image and asset analysis
Full
Designer review
Crop tools
Rendered artifact QA before publish
Full
Manual review
No
Revision loop until quality clears
Full
Edit rounds
No
No approval queue for the owner
Full
No
Schedules only
Dedupe and idempotent publishing
Full
Coordinator
No
Automated monthly performance reporting
Full
Monthly report
Basic analytics
Live-data verticals like dealer inventory and compliance
Full
Custom retainer
No
Daily posting at software economics
Full
Expensive
DIY labor
The difference is not the caption. The difference is the operating system behind the caption.
Pricing

Two ways to run Mica.

Most businesses start with Standard — 7 days free, no card required. Auto dealers get a different machine, priced for what it replaces.

Mica · Standard

7 days free, then $299/month.

No card required for the trial. Cancel anytime.
  • A new post every day on Facebook and Instagram
  • Every photo you send becomes its own additional post
  • Daily posts written and designed in your brand
  • Pre-publish review on every post
  • No approvals, no calendar, no logins for you
  • Month to month. Cancel anytime.
Start free
Mica · For Dealers

$799$499/month.

List price $799/month. Early-adopter rate for the first dealerships on the platform.
  • Everything in Standard, rebuilt around your lot
  • Reads your live inventory every morning — in-stock units, real lot photos, current prices
  • A buyer-lifestyle story per unit — the truck tows the camper, the Wrangler runs the trail; no two posts alike
  • Fluent in dealer advertising law — FTC and Reg-Z aware copy, disclosures done right on every post
  • Fluent in every brand on your lot — each make keeps its own voice and its trademark rules
  • Sold units never post — stock is re-checked before every publish
A dealership's real alternative isn't a cheaper scheduling tool. It's a $2,500-to-$5,000-a-month dealership agency — shoot days, approval queues, a feed that goes quiet when the contract winds down — or another salary on the books. Mica for Dealers is the agency's output at software economics, from a system that knows what's on your lot today.
Standard setup takes under a minute. Dealer setup is white-glove — we wire your inventory and compliance profile, you approve the first week.
FAQ

What owners ask before handing us the keys.

No. Posts publish on their own after review. The freedom from approvals is what you are paying for. The review step is what makes it safe.
Yes, and you never touch it. We use AI to draft, design, and review posts against your brand profile, then publish them for you. You are hiring the result, not the tool.
The review step catches stock phrasing before it ships. Posts use your services, your photos, and the way you actually talk about the work.
Tell us, and we update the brand profile before the next batch. If the direction is off, we change the direction. No back-and-forth queue.
No passwords change hands. You connect your accounts through Facebook's own secure permission screen, and you can disconnect any time.
Send nothing for a month and the feed still fills. Mica generates its own on-brand photography for the day's topic. Photos you send become extra posts.
Setup pulls from your website, your service list, and your existing posts. From there, every correction you make refines the brand profile.
Facebook and Instagram. The two a local service business actually needs. We are not chasing more.
Because the system does more for them. Mica for Dealers keeps a live model of your inventory — every in-stock unit, photo, and price, refreshed through the day — and writes copy that is checked against FTC and Reg-Z advertising rules and each manufacturer's brand language before anything publishes. A sold unit never gets posted. That is a different machine than a daily brand post, and it replaces a dealership agency, not a scheduling app.

Stop thinking about social media.

A new post every day, written, designed, and published for you. Seven days free. No card to start.

Get seen.
Start free